I am a Fashion and Textile Design graduate and a Senior Creative with 20 years experience, specialising in character licensing and brand development, primarily within the kids and family sector. I’ve worked with major brands and licensors to develop consumer products and trend guides that help bring characters and stories to life. I’m passionate about creating character-driven product lines and using design and storytelling to build strong connections between brands and audiences.
I am multi-lingual (fluent in Swedish, English and German) and have a solid understanding of production processes across magazine and book publishing, gifting, packaging and apparel. I’ve worked with leading children’s brand owners, including StudioCanal, Warner Bros and Mattel, on iconic IPs including Paddington Bear, Harry Potter and Barbie.
Zedig Design’s retail arm sells a range of playful greeting cards and gifts. I sell wholesale and via Not On the High St.
I am multi-lingual (fluent in Swedish, English and German) and have a solid understanding of production processes across magazine and book publishing, gifting, packaging and apparel. I’ve worked with leading children’s brand owners, including StudioCanal, Warner Bros and Mattel, on iconic IPs including Paddington Bear, Harry Potter and Barbie.
Zedig Design’s retail arm sells a range of playful greeting cards and gifts. I sell wholesale and via Not On the High St.