About me

I am a Swedish designer and illustrator living in London. I started Zedig Design in 2018 and over the years I’ve developed a range of playful greeting cards and products. My designs combine bold graphics and geometric shapes together with quirky details and a sprinkling of humour. I worked as a designer in children’s publishing for many years and children’s book design remains one of my biggest sources of inspiration. I also love the Scandinavian surface designs from the post-war era and some of my all-time creative heroes are Stig Lindberg, Marimekko & Josef Frank.